About our guest
Jeff Savageis the Executive Director of the Faber Entrepreneurship Center at the Moore School, USA. His research focuses on identifying best practices in marketing science-based innovations, effective patenting strategies, and the development of entrepreneurial and innovation ecosystems.
David Mammano 08.05.2023-14.05.2023
David Mammano has founded seven companies and has drawn upon these experiences to instill courage in those who view entrepreneurship as the pathway to achieving their dreams. He has won the Inc. Magazine 5000 Growth Company award three times. He is a TEDx Speaker, a professor at the University of Rochester, and an author of books on entrepreneurship and strategic planning. He graduated from the University at Buffalo and the MIT Entrepreneurial Master's Program, a program focused on entrepreneurial development. He is a member of the Board of Directors of the Western NY Make-A-Wish Foundation and a local member of the Junior Achievement council.
The Art of the Start: : Tips for Launching a Business in the U.S. Market May 9, 2023, 11:20 AM - 12:50 PM, Room A1
09.05.2023, 11.20 AM-12.50 PM, Room A1
The Culture Department: Post-Covid Aproaches
How to create an engaging and fun workplace where employees genuinely contribute to the company's growth?
10.05.2023, 17.20 AM-18.50 PM, Room 118
Putting Funny Back in Business: The Psychology of Humor and Role of Humor when Doing Business
11.05.2023, 14.00 AM-15.00 PM, Room 118
The Intrapreneur
How to create an engaging and fun workplace where employees genuinely contribute to the company's growth?
12.05.2023, 11.20 AM-12.50 PM, Room 118
To reserve your seat for the courses of Prof. James Hazy, please fill in the form.
* All students who attend the courses will receive a participation certificate, but the professor will award three certificates for outstanding achievements.
James Hazy | 16.10.2023-20.10.2023
James Hazy is a professor of management and entrepreneurship at Adelphi University in New York, USA. He has extensive experience in management, specializing in operational management, finance, business development, mergers and acquisitions, and entrepreneurship.
In terms of his research activities, he is an editor and author of several books on topics such as Complexity Theory, Entrepreneurship, and Social Leadership. Additionally, his articles primarily focus on management metrics and practices, covering topics such as business launch, financial planning and analysis, mergers and acquisitions, training, change management, organizational development, and more.
This course will highlight how the APPRECIATION Algorithm Increases Goal Alignment, Strengthens Productive Team Norms, Builds Trust, and Accumulates Social Capital Value within a Venture Team.
Recent research has made considerable progress in understanding the dynamics of entrepreneurial human interactions in venture teams, multi-team systems, and entire organizations. Until recently, however, it has been difficult for entrepreneurs, venture capitalists, and consultants to use this knowledge in real-time to help create more valued individual contributors and effective collaborative teams. This is because detailed data about the specific dynamics of various interpersonal interactions and the resulting information and influence flows across an organization remain hidden from leaders and managers. Complex network theory researchers call this phenomenon: “missing information”.
APPRECIATION Algoritm is a well-defined mechanism in human interaction dynamics (HID) that, when supported by secure AI, data analytics, and information and communications technologies, enables individuals to build and evolve their own human and social capital in the context of an organization's goals and norms. It does this by enabling individual contributors to observe, gather, and use information about the efficacy of their cooperative interactions and how these might be improved. Such a system places each worker, as an individual contributor, at the center of their own personal human and social value creation process. Importantly, each individual’s personal privacy is secure and protected because each user’s data can only be accessed in detail by that precise user to support that individual’s purposeful professional development.
Course: Building and Leading an Entrepreneurial Team
Monday 16.10.2023, 1.00PM-2.30 PM, Room 120
Seminars
In addition to the course, there will be three Experiential Learning Seminars that will facilitate the testing and acquisition of the APPRECIATION Algorithm in three sequential stages, as follows:
S.1: Observation and Orientation during Team Formation (1 hour 30 minutes)
Tuesday 17.10.2023, 1 PM-2.30 PM, Room 120
S.2: Prioritization and Deciding during Goal Alignment & Decision Making on Teams (1h 30 min)
Wednesday 18.10.2023 , 1 PM-2.30 PM, Room 120
S.3: Integration and Initiation during Implementation (1h 30 min)
Friday 20.10.2023 11.20 AM-12.50 PM, Room 120
Prof. James hazy will make a presentation in CEBSS the topic „What are Value Sinks and Why Do We Care?A New Approach to Identifying and Mitigating Corruption Risk”.
The seminar aims to bring together the academic community and representatives from the business environment.
19.10.2023, ora 14.00-15.00, Room 118
To reserve your seat for the courses of Mr. James Hazy, please fill in the form.
* All students who attend the courses will receive a participation certificate, but the prof. will award three certificates for outstanding achievements.
Richard Glaser | 06.11.2023-10.11.2023
Richard Glaser is a Senior Financial Advisor at Merrill Lynch Wealth Management in New York. For most of his career, he has been a private equity investor and manager in service, production, and high-tech companies. He has worked closely with entrepreneurs and business people, advising them on prudent wealth development. Richard was a professor at the Rochester Institute of Technology, teaching entrepreneurship to graduate students. Among his roles in promoting the entrepreneurial ecosystem, he is known for his contribution to the creation and development of the entrepreneurial community (RocGrowth and RocGrowth Candids) in Rochester, for which he received the Venture Connect's Community Catalyst award. He is a co-founder and president of Digital Rochester and a board member of the New York Venture Capital Association. Currently, he is a part of the Entrepreneurship and Innovation Committee of the Finger Lakes Regional Economic Development Council and the Dean's Advisory Council for the Saunders College of Business at the Rochester Institute of Technology.
LinkedIn_ Richard Glaser
Course: Lean Startup Methodology
Students will become familiar with the implications of the Lean Startup methodology, an approach used by entrepreneurs to investigate, experiment, validate, and iterate success at the startup level. (1 hour 30 minutes)
Monday 06.11.2023, 1.00 pm-2.30 pm, room 120
2 Workshops: Lean Startup - The Method to Take an Idea and Make It Into a Business.
Students will apply the Lean Startup methodology studied in the course to shape and develop their own business concept. In this workshop, participants have the opportunity to work in teams or individually, but collaboration and the identification of complementary skills at the group level are encouraged. The following day, all teams will prepare a pitch based on the instructor's requirements, and the best performances will be selected. (2 sessions of 1 hour 30 minutes each)
Tuesday 07.11.2023, 2.00-3.30 pm, room 120
Wednesday 08.11.2023, 1.00-2.30 PM, Room 120
Consultancy with Richard Glaser
Mr. Richard Glaser will select three teams based on their participation in the course/workshops and provide assistance for their business concept or startup (20 minutes per team).
Vineri 10.11.2023, 11.10-12.50, sala 120
* Mr. Richard Glaser will present in CEBSS the topic " Building an entrepreneurial ecosystem"
The seminar aims to bring together the academic community and representatives from the business environment.
Thursday, November 9, 2023, 2:00 PM - 3:00 PM, Room 118
To reserve your seat please fill in the formularul.
* All students who attend the courses will receive a participation certificate, but the prof. will award three certificates for outstanding achievements.
Amnon Dekel | 12.12.2023-16.12.2023
Dr. Amnon Dekel is the Executive Director of ASPER-HUJI Innovate, the Innovation and Entrepreneurship Center of the Hebrew University Jerusalem. Previously, Amnon served as the Chair of the Dept. of Software Engineering at the Shenkar College of Engineering & Design in Israel. Amnon has over 20 years of experience in product development of IT based services and applications, as well as more than 15 years of experience in Applied Research in the areas of User Experience and Mobile Computing. Amnon has participated in founding 3 companies in the area of video sharing, personal networking and indoor navigation. Amnon has received numerous international awards, including a Pulitzer nomination for his work with the New York Times. Amnon has a PhD in Computer Science from the Hebrew University. When he has time, he partakes in creating technology based art.
LinkedIn_Amnon Dekel
Course will be available on ZOOM UBB Student i-Lab
UBB Student i-Lab ZOOM Link
Myths about Innovation, and why students should care!
Cursul va evidenția 8 mituri legate de inovare și va oferi studenților posibilitatea de învăța despre bunele practici și prioritățile pe care trebuie să le vizeze, în procesul de inovare.
Tuesday 12.12.2023, 1.00 - 2.30 pm
Due to the tragic events in Israel, Prof. Amnon Dekel will not be able to be on-site, and the two workshops will be rescheduled for a later date in the year 2024. The date will be communicated in the coming period.
Workshop: Product Prototyping: Why, What and How (1)
S1. The workshop will provide students with the opportunity to learn and experiment with how to create a prototype and validate it with potential customers. The workshop will consist of 2 parts and will take place on two different days. During the first session, following a presentation on prototyping, students will be invited to present their prototype idea and how they plan to develop it. Participants will receive recommendations for improvement and solutions to enhance their execution, after which they will have one day to create a model. (2 hours)
TBD. Room 120
ASPER-HUJI Innovate
The presentation will highlight:
- The evolution of the "ASPER-HUJI Innovation and Entrepreneurship Center" will be examined, emphasizing the insights gained and the manner in which the entrepreneurship center has progressed over three years, transitioning from the start-up phase to achieving recognition through valuable international awards
- Civil Entrepreneurship: Mr. Amnon Dekel will focus on presenting the exceptional success of Israeli civil entrepreneurship in times of crisis, demonstrating how Israelis have stepped in to solve major problems almost overnight, starting from the nightmare of October 7th.
The event aims to bring together representatives from the academic community and stakeholders from the business and social economy sectors who are interested in promoting entrepreneurship. This event will take place in CEBSS (1h)
Thursday 7.12.2023, 2.00PM-3.00 PM, Room 118
Workshop: Prototyping and Validation (2)
S2. During the second session, each team will be involved in the validation process of the prototypes created by the teams, and they will also participate in the validation and feedback process. The session will conclude with discussions related to the tools that can be utilized (e.g., NOCODE Systems) to assist participants in creating an interactive prototype (2 hours).
TBD, Room 120
To reserve your seat, please fill out the form
* All students who attend the courses will receive a participation certificate, but the prof. will award three certificates for outstanding achievements.
Mark Wilson | 11.03.2024-15.03.2024
Mark Wilson founder of Initiatives, a twenty-eight-year-old outsourced new product development company that creates and implements medical devices. Creator of the Pre-Seed Workshop—an intense company-building accelerator that was the originating spark for over 100 new hard-science-based companies over the past 20 years. Lecturer at the University of Rochester’s Simon School of Business in entrepreneurship and concept-stage innovation management.
Formerly with Baxter Healthcare and Bausch & Lomb in engineering and management roles that launched new medical device and pharmaceutical platforms now exceeding $20B in cumulative sales. B.S. and M.E. Mechanical Engineering, Rensselaer Polytechnic Institute.
One of his hobbies is caricature, and he has a remarkable talent for translating complicated problems, technologies, and ideas into annotated sketches. He is also passionate about music, and serves as the drummer for the Bent Ratchet band.
LinkedIn_Mark Wilson
To reserve your seat for the courses of Mr. Mark Wilson, please fill in the form.
* All students who attend the courses will receive a participation certificate, but the professor will award three certificates for outstanding achievements.
The Idea Thickening Method
A course that provides participants with a method of idea prioritization that optimizes the feasibility of a business concept. To understand the following modules, participation in this initial module is required (1h 30 min).
Monday 11.03.2024, 1.00pm-2.30pm, room 120
Customize Your Own Idea Filter
Participants will have the opportunity to create their own idea prioritization system based on the targeted business concept. During the session, participants will experiment with how to establish and calibrate evaluation criteria to select the best solutions (approximately 1-2 hours).
Tuesday, 12.03.2024, 1.00pm-2.30pm, room 120
Using a Filter To Prioritize Action
During the module, there will be a mock pitch where participants, using a given Idea Filter, will play an active role as investors analyzing, debating, establishing future strategies, and prioritizing short-term actions regarding the presented concept (1 hour and 30 minutes).
Wednesday 13.03.2024, 1.00pm-2.30pm, room 120
Technology Coach Simulation
Starting from a hypothetical scenario, participants act as consultants to apply "The Idea Thickening Method" with the aim of analyzing the best technologies to commercialize. This workshop provides participants with the opportunity to experiment with the studied methodology, allowing them to test their creativity, pragmatism, and ability to perform under time pressure (approximately 2 hours).
Friday 15.03.2024, 11.20 am-1.20pm, room 120
*Prof. Mark Wilson will present in CEBSS o the topic Using an Idea Filter to Assess Lateral Thinking: A Proposed Framework”
The seminar aims to bring together the academic community and representatives from the business environment.
14.03.2024, ora 14.00-15.00, Room 118
Catherine Delevoye | 01.04.2024-07.04.2024
Catherine Delevoye has more than 25 years of experience in advising entrepreneurs, supporting start-ups and scale-ups for their business strategies, paths to markets and the management of their portfolios of technologies, providing coaching and support services in terms of internationalisation, business development, investment readiness, innovation management and value chains. She has been supporting companies in their international development in Europe, North America, India, Africa and the Middle East, providing tailored legal advice and expertise for their technology development, partnering and business modelling activities. She is working with innovative companies at all stages, from idea maturation to international growth, and supports entrepreneurs in their business and legal matters, from intellectual property management to agreements with clients, partners and investors worldwide.
Catherine is passionate about travel and cultural exchanges and has served as a trainer, coach, and mentor in international incubation and acceleration programs for technology startups, social enterprises, students, researchers, innovation managers, and young entrepreneurs from Luxembourg, France, Germany, United Kingdom, Spain, Latvia, Romania, Ethiopia, Comoros, Jordan, Sri Lanka, and many others.
LinkedIn Catherine Delevoye
The modules presented below will take place according to the following schedule:
- 01.04.2024, 13.00-14.30, room 120
- 02.04.2024, 13.00-15.40, room 120
- 03.04.2024, 13.00-15.40, room 120
- 04.04.2024, 13.00-14.30, room 120
Investment readiness: demystifying the path to investors
Based on the Art of War, the course outlines what you need to know about the different types of investors you may approach but also and mainly yourself in order to be successful in fund raising. It explains who to approach depending on your background, business idea and assets, and what the basic expectations of a typical investor shall be. Based on real examples from Technoport’s portfolio, success factors and fall traps when pitching to investors are being studied. A pitching exercise can be organised for entrepreneurs and candidate entrepreneurs following the course
The art of partnerships
Partnerships are extremely important for small businesses. They can shorten paths to market, provide credibility to a young venture, access to a new/specific industry, complement the networks and expertise available in a small team. Yet, they can also be detrimental to business growth if too demanding, rigid, unbalanced, based on divergent expectations and not aligned visions. The course will describe the things to take into consideration when considering new partners: when and why you need them and how to make the deal successful, from proposal to partnership implementation. Among other topics, the course will allow to validate partnership proposals and translate into enforceable legal terms the operational criteria most relevant to a project.
HR management: team building and scaling up
Researchers have highlighted how behavioural attributes can be effective (or not) in facilitating team progress. Belbin in particular is a research-based methodology used worldwide to help people discover, articulate and refine their strengths, to build more effective teams and improve business performance.
The teams involved will have the opportunity to learn from practical examples about profiles that best complement business models, as well as the specific challenges faced by entrepreneurs and how these can be overcome to ensure business scalability.
Access to markets and internationalisation
Based on practical examples of companies that have successfully or not scale-up at international level, this course provides tip and tricks as well as strategic advice on considering and successfully entering foreign markets, discussing how and when to consider internationalisation and highlighting the benefits, pitfalls, criteria and basic requirements for international expansion.
Intellectual property, research and licensing agreements: the basics
This course approaches the subject of intellectual property and legal agreements from a very practical point of view, highlighting the main points to be considered for an IPR policy that fully supports the company's strategic objectives, as well as the success of technical co-developments and commercial negotiations. The course focuses on the needs of spin-offs, start-ups and early-stage ideas, taking into account the flexibility required in terms of market positioning and business modeling at this stage, as well as the specific requirements of very small entities when dealing with larger organizations.
Workshop on market opportunities and business modelling
During this workshop, the target markets for the business ideas of the students and the spin-offs and start-ups in the university’s incubator will be evaluated using a methodology that allows to score and validate the risks and potential of different market scenarios. The scope is to give a thorough and practical picture of identified opportunities to be able to prioritize and make decisions regarding the allocation of (at that stage limited) resources.
To reserve your seat please fill in the form.
* All students who attend the courses will receive a participation certificate, but the prof. will award three certificates for outstanding achievements.
Amnon Dekel | 15.04.2024-17.04.2024
Dr. Amnon Dekel is the Executive Director of ASPER-HUJI Innovate, the Innovation and Entrepreneurship Center of the Hebrew University Jerusalem. Previously, Amnon served as the Chair of the Dept. of Software Engineering at the Shenkar College of Engineering & Design in Israel. Amnon has over 20 years of experience in product development of IT based services and applications, as well as more than 15 years of experience in Applied Research in the areas of User Experience and Mobile Computing. Amnon has participated in founding 3 companies in the area of video sharing, personal networking and indoor navigation. Amnon has received numerous international awards, including a Pulitzer nomination for his work with the New York Times. Amnon has a PhD in Computer Science from the Hebrew University. When he has time, he partakes in creating technology based art.
LinkedIn_Amnon Dekel
Workshop: Product Prototyping: Why, What and How (1)
S1. The workshop will provide students with the opportunity to learn and experiment with how to create a prototype and validate it with potential customers. The workshop will consist of 2 parts and will take place on two different days. During the first session, following a presentation on prototyping, students will be invited to present their prototype idea and how they plan to develop it. Participants will receive recommendations for improvement and solutions to enhance their execution, after which they will have one day to create a model.
15.04.2024, 1.00 pm - 4.00pm, Room 120
Workshop: Prototyping and Validation (2)
S2. During the second session, each team will be involved in the validation process of the prototypes created by the teams, and they will also participate in the validation and feedback process. The session will conclude with discussions related to the tools that can be utilized (e.g., NOCODE Systems) to assist participants in creating an interactive prototype.
17.04.2024, 1.00pm - 4.00pm, Room 120
To reserve your seat, please fill out the form
* All students who attend the courses will receive a participation certificate, but the prof. will award three certificates for outstanding achievements.
Jeff Savage | 20.05.2024-23.05.2024
Jeff Savage is the Executive Director of the Faber Entrepreneurship Center at the Moore School, USA. His research focuses on identifying best practices in marketing science-based innovations, effective patenting strategies, and the development of entrepreneurial and innovation ecosystems. Dr. Savage earned his Ph.D. from the University of Illinois Urbana-Champaign in strategy and entrepreneurship and received a grant from the National Science Foundation. Prior to completing his doctorate, he worked as the Vice President of Client Engagement at Marketware, a medical data aggregation SaaS firm. For ten years, Dr. Savage provided consulting to academic and scientific startups, serving as a faculty mentor in the NSF's I-Corps program. He collaborates with the Savannah River National Laboratories and serves as a faculty advisor for the Gamecock Consulting Club.
His greatest hobby is actively contributing to the launch of startups and new technologies. He enjoys a fulfilling family life with four wonderful children and spending time in nature.
LinkedIn_Jeff Sevage
ThinkTank on Innovation and Entrepreneurship will combine lectures, discussions, and experiential learning to provide participants with a practical perspective on how innovations can be leveraged. Participants will have the opportunity to learn how technology can be harnessed and applied in a startup context.
1. Intro to technological entrepreneurship
The lecture aims to highlight the specifics of technological entrepreneurship and will emphasize how innovations can be commercialized. The instructor will actively engage participants and encourage them to shape their own business ideas based on a series of criteria discussed during the presentation. (1 hour and 30 minutes)
Luni 20.05.2024, ora 13.00-14.30
2. Innovations Commercialization
Starting from a case study, participants will analyze and discuss the challenges encountered in the process of innovating commercialization. Participants will be encouraged to adapt and apply the conclusions of the case study to their own business concepts. They will have access to materials and knowledge related to new technologies, which they will apply in individual study tasks. (1 hour and 30 minutes)
Tuesday 21.05.2024, 1.00 pm - 2.30 pm
3. Noi tehnologii & Pitching
The course will enable discussions on the latest technologies across various domains, drawing analogies with solutions proposed by participants. All attendees will receive suggestions for enhancing their own concepts. Additionally, participants will receive high-quality guidance for crafting a compelling and impactful pitch (2 hours).
Wednesday 22.05.2024, ora 13.00-15.00
4. Competition and Feedback
During the meeting, participants will prepare presentation pitches for the topics discussed and will receive recommendations for improvement from the instructor. (1 hour and 30 minutes)
All participants will receive certificates confirming their completion of the ThinkTank on Innovation and Entrepreneurship. For outstanding achievements, certificates of performance recognition will also be awarded.
Thursday 23.05.2024 1.00 pm - 2.30 pm
To reserve your seat, please fill out the form.
* All students who attend the courses will receive a participation certificate, but the professor will award three certificates for outstanding achievements.
Brooke M. Reavey | 27.05.2024-28.05.2024
Brooke M. Reavey, Ph.D., M.S., is an associate professor of marketing at the Brennan School of Business at Dominican University. She is a Fulbright researcher, having attachments in Romania, serving as a Senior Scholar in Bucharest during the period 2017 - 2018 and a Fulbright Specialist in Cluj in 2024. She holds a Ph.D. in Marketing (Business Administration) from Drexel University and a master's degree in Marketing Research from Temple University. She worked in the marketing research industry for eight years before completing her doctorate. She is a two-time winner of national innovation competitions in teaching. Dr. Reavey's academic work focuses on the intersection of digital marketing and market research, particularly regarding data democratization and privacy. Her work has been published in specialized journals such as the International Journal of Advertising, Journal of Marketing Education, and Marketing Education Review, among others. Additionally, she is the author of the textbook "Digital Marketing Foundations and Strategies 5E", published by Cengage in 2023.
Intro to Marketing for Entrepreneurs
The meeting aims to highlight the peculiarities of marketing for new businesses. Most marketing courses focus on established companies, but this course targets entrepreneurs in the ideation phase. The instructor will actively engage with the participants and encourage them to test their ideas with their target market to ensure they have the right fit
Students will have the opportunity to develop marketing plans and strategies based on their own business ideas. The instructor will collaborate with students to provide specific support on how they can test the proposed concepts as a team, and to promote marketing strategies to attract as many customers as possible.
Luni, 27.05.2024, ora 13.00-15.40, sala120
Digital Marketing for Entrepreneurs
The meeting will provide an overview of the various aspects of digital marketing within entrepreneurship. Multiple case studies will be presented and discussed to illustrate various types of successful scenarios, depending on the business model targeted by the students.
Students will have the opportunity to develop marketing plans and strategies based on their own business concepts. Subsequently, they will present their promotion strategies and how they utilize the learned tools to be validated by the instructor and fellow workshop participants.
Marți, 28.05.2024, ora 13.00-15.40, sala120
To reserve your seat, please fill out the form.
* All students who attend the courses will receive a participation certificate, but the professor will award three certificates for outstanding achievements.