Within the incubation program organized by UBB Student i-Lab, participants had the opportunity to explore the complexity and significance of marketing in business development. Under the guidance of two experts from Brandocracy, Georgiana Iancu and Cipriana Stan, students delved into key topics such as:
- Marketing in Entrepreneurship
- Bootstrap Marketing
- Social Media Marketing
- Buyer Persona
Georgiana Iancu, with professional experience dating back to 2006, is an expert in employer branding, corporate communication, and marketing strategy. Cipriana Stan, a specialist in digital marketing and lead generation, has managed numerous projects across various industries, showcasing an innovative and practical approach.
Throughout the workshops, the two speakers shared their expertise, offering participants valuable insights and practical solutions for developing marketing strategies, even with limited resources. Students benefited from concrete examples and precise answers to their questions, gaining a deeper understanding of how marketing can drive business success.
We extend our gratitude to Georgiana Iancu and Cipriana Stan for their dedication and for sharing such valuable insights. This event once again highlights the importance of collaborating with industry professionals in preparing the next generation of entrepreneurs.
