Entrepreneurial Marketing – Workshop delivered by Georgiana Iancu and Cipriana Stan (Brandocracy) as part of the i-Lab incubation program (08.04.2025)

Georgiana Iancu and Cipriana Stan, marketing specialists at Brandocracy, delivered the "Entrepreneurial Marketing" workshop on April 8, 2025, as part of Module 5 of the i-Lab incubation program. With extensive experience in strategic, digital, and brand marketing, the two professionals addressed key topics for start-up development, such as marketing in entrepreneurship, bootstrap marketing, and social marketing.

Participants had the opportunity to explore practical and creative approaches to promoting business ideas, to understand how to attract customers with limited budgets, and how to build an authentic relationship between the brand and the community. The session provided students with valuable tools to shape their communication strategies and develop impactful, relevant businesses in a competitive environment.