Brooke M. Reavey, Ph.D., M.S., is an Associate Professor at the Brennan School of Business at Dominican University. With extensive academic and practical experience in digital marketing and market research, Dr. Reavey is also a Fulbright Scholar, boasting an impressive career that includes a Ph.D. from Drexel University and a master's degree from Temple University. Her publications have appeared in renowned journals, and she recently released the textbook "Digital Marketing Foundations and Strategies 5E" (2023).
Dr. Reavey brought to UBB Student I-Lab two highly engaging courses: Introduction to Entrepreneurial Marketing and Digital Marketing for Entrepreneurs. These courses provided students not only with an in-depth look at marketing for new businesses and the use of digital technologies in entrepreneurship, but also the opportunity to directly apply the concepts in developing their own business ideas.
We thank Dr. Reavey for her passion and expertise, which have been essential in guiding our students. Thanks to her dedication, they have been able to transform their ambitious ideas into effective marketing strategies and make significant strides in their entrepreneurial development. The students were highly engaged, having the opportunity to develop and test their own business ideas. Through these courses, they learned how to effectively promote their concepts and create marketing strategies that attract customers. The experience was a real success, thanks to Dr. Reavey's valuable contribution. Additionally, Brooke Reavey was a member of the Demo Day jury, providing feedback and guidance to students on their entrepreneurial projects. Watch her testimonial here and discover the impact she had on the entire educational experience. Brooke's feedback delights us, affirming that we are on the right path in our entrepreneurial adventure, turning ambitious visions into achievements!
The entrepreneurial adventure continues, and our students are more prepared than ever to turn their dreams into reality.